13/01/2010 Woolworths Quality Assured

To enjoy fresh food at its best, it's important to be mindful of food safety. This section provides some quick and easy tips on how to buy, store, prepare and cook fresh food to ensure it stays safe, healthy and delicious!

As part of Woolworths' fresh food promise, all our growers and suppliers of fresh food are certified through the Woolworths Quality Assurance program. The Woolworths Quality Assured logo means the produce you are buying is fresh, safe, and of high quality.
• To enjoy fresh foods at their best, ensure heavy grocery items are packed separately to avoid bruising or splitting. Damaged skin allow the air to penetrate and encourage growth of micro organisms.
• For items that won't be eaten immediately, always check the "use by" date. This is particularly important for dairy products with a short shelf-life - such as cottage cheese, cream cheese, yoghurt, and sour cream. Take a look at the understanding product labels section for more information on other useful terms used on food labels.
• For freshness and flavour, fish and seafood should be eaten within 24 hours after purchase. Fish can be frozen for eating at a later time. Chicken can also be frozen, but will keep for up to two to three days in the fridge. To ensure meat or seafood retains its flavour and texture, always thaw before cooking.

6/01/2010

Woolworths’ mission statement and main strategy is ‘to deliver to customers the right shopping experience each and every time.’
Woolworths’ vision is to provide quality products and services to its customers all the time through price strategies, fresh food strategies and human resource strategies. Woolworth’s main strategies are to increase efficiency and be cost effective. To achieve this Woolworths has integrated and implemented several strategies which include every-day low price strategy and; Project Refresh strategy. The every-day low prices strategy addresses this, and attempts to offer customers everyday lower prices through price reductions on all products. Project Refresh is a strategy designed to drive the cost of doing business down. Organizational structure, staff leadership and stakeholders all play an important role in implementing and integrating strategies. Woolworths’ has experienced great success and should continue along the same path through innovative, tactful and profitable strategies. Woolworths’ fulfillment of its strategies it due to it core competencies and its ability to reposition itself on the market and efforts to differentiate itself. Woolworths are now recording their first billion-dollar profit.